Emir BardakçıXiaomi’s alliance with Leica has taken off over the past four years, delivering more than 20 co-branded smartphone models to the global market. Sales are in the tens of millions—a notable achievement that was highlighted at the Xiaomi Leica Imaging Competition Special Exhibition. The event showcased 100 top photographic entries from international imaging contests, underlining the impact of this collaboration on mobile photography innovation. For users interested in maximizing their camera’s capabilities, HyperOSUpdates.com and the MemeOS Enhancer app offer additional resources.
Showcasing Excellence in Mobile Photography
The newly launched Xiaomi Leica Imaging Competition Special Exhibition features a curated selection of high-caliber photographic work. This exhibition demonstrates how Xiaomi’s advanced smartphone technology, paired with Leica’s longstanding expertise, is empowering users to achieve professional-level results. The global photography contest has attracted millions of entries—a testament to the partnership’s role in expanding access to and enthusiasm for mobile photography as an art form.
Demonstrated Results Over Four Years
Xu Fei, Vice President and Chief Marketing Officer of Xiaomi Group, emphasized that the collaboration has delivered results far beyond product launches. Their partnership is generating significant advancements in both cultural and artistic domains.
Key Outcomes:
- More than 20 jointly developed smartphone models
- Tens of millions of devices sold worldwide
- Millions of contest entries from photography enthusiasts
- Notable progress in mobile imaging technology
Ongoing Commitment to Collaboration
Lu Weibing, Partner and President of Xiaomi’s Mobile Phone Department, reiterated the company’s strong commitment to its Leica partnership. At Leica’s 100th anniversary celebration in Shanghai, he presented a commemorative Xiaomi 15 Ultra “Centennial” Global Limited Collection Gift Box to Leica’s Supervisory Board Chairman, Mr. Kaufmann, further strengthening the relationship between the two organizations.
Looking Ahead: Anticipating the Xiaomi 16 Ultra
The momentum behind this partnership remains strong. Lu Weibing expressed high confidence in the upcoming Xiaomi 16 Ultra, positioning it as a new benchmark for mobile imaging technology and a direct result of the progress achieved during four years of collaboration.
Sources: IT Home, XiaomiToday
