Emir BardakçıRecently, rumors began circulating online suggesting that Xiaomi and Leica might be ending their strategic partnership. Wang Hua, Xiaomi’s General Manager of Public Relations, has categorically dismissed these claims as “nonsense.” This isn’t the first time such speculation has surfaced; similar unfounded reports emerged during the Xiaomi 14 launch, but the company has consistently refuted them.
Wang Hua addressed the situation directly, highlighting that these latest rumors are simply an “upgrade” of previous misinformation, pointing out they even included a fabricated author this time. His response underscores Xiaomi’s commitment to fact-based, transparent communication with its user base—an approach that continues to foster trust and loyalty among customers.
Continued Strengthening of the Xiaomi-Leica Alliance
Contrary to the rumors, recent developments indicate that the Xiaomi-Leica collaboration is not only intact but actively expanding. Both companies have rolled out several enhancements in 2024 to further integrate Leica’s photography expertise into Xiaomi’s product ecosystem:
- Watermark Redesigns: In May, Xiaomi aligned its watermark designs with Leica’s global standards, ensuring consistent branding.
- Classic vs. Vivid Modes: In June, the companies clarified the distinctions between Leica’s classic and vivid photo modes, providing users with greater creative control.
- Audio Features: Plans are underway to introduce Leica shutter sound effects to older Xiaomi models, enhancing the user experience.
- UI Enhancements: The latest co-branded devices maintain the iconic Leica red UI and introduce new features for improved usability.
Ongoing Product Innovation
The Xiaomi 15 Ultra stands as the latest example of this deepening partnership, featuring advanced camera capabilities and a broader range of color options. These updates highlight the companies’ shared commitment to innovation and premium user experiences.
For users seeking additional functionality, the MemeOS Enhancer app—available on the Play Store—offers access to hidden Xiaomi features, system updates, and exclusive camera customization tools.
Source: IT Home
