Xiaomi leads TWS Market with 22% share in Q1 2025

Xiaomi has achieved remarkable success in the true wireless stereo (TWS) headset market, securing the top position in mainland China with an impressive 22% market share during the first quarter of 2025. According to the latest Canalys report, now incorporated into Omdia, Xiaomi’s dominance reflects a stunning 44% year-over-year growth, outpacing major competitors including Huawei and Apple. This achievement demonstrates Xiaomi’s growing influence in the audio accessories segment, building on their success with HyperOS integration and enhanced connectivity features across their ecosystem.

China Market Performance

The mainland China TWS market saw significant growth with clear winners emerging in the competitive landscape. Xiaomi’s leadership position showcases the brand’s ability to deliver quality audio products at competitive price points.

Top 5 China Market Rankings:

Xiaomi: 22% market share (+44% YoY growth)
Huawei: 15% market share (+20% YoY growth)
Apple: 12% market share (+25% YoY growth)
Edifier: 9% market share (+8% YoY growth)
OPPO: 6% market share (+76% YoY growth)

Global Market Expansion

Xiaomi’s success extends beyond China, with the company securing second place globally with 12% market share and an exceptional 63% year-over-year growth rate. This performance positions Xiaomi as a formidable competitor to Apple’s global leadership.

The global TWS market experienced robust recovery in Q1 2025, with total shipments reaching 78 million units, representing an 18% year-over-year increase – the strongest growth since 2021.

Global Market Leaders:

Apple: 23% market share (+12% YoY growth)
Xiaomi: 12% market share (+63% YoY growth)
Samsung: 7% market share (+8% YoY growth)
Huawei: 6% market share (+40% YoY growth)
boAt: 6% market share (+31% YoY growth)

Regional Dominance

Xiaomi demonstrates strong regional performance, leading markets in Mexico and Thailand while maintaining competitive positions across multiple territories. This geographic diversity strengthens Xiaomi’s position as a truly global audio brand.

The success of Xiaomi’s TWS products benefits from seamless integration with HyperOS devices, offering users enhanced connectivity and audio experiences through the ecosystem approach.

Source: Canalys