Xiaomi leading mobile phone activations in China in March 2025

In a milestone moment for the technology giant, Xiaomi took the top spot in China’s new device mobile phone market in March 2025, reports data by a reputable market research body. Xiaomi registered a massive 3.2437 million new phone activations, a whopping 17.98% market share that mark a year-on-year increase of a striking 16.99%. This is a remarkable feat, as the company continues to increase its innovative smartphone series, build its AIoT ecosystem, and upgrade its software experience.

Market Performance Breakdown

The new phone activation rankings in the Chinese mobile phone market (weeks 10-13, March 2025) present a competitive picture:

Xiaomi – 3.2437 million units (17.98% market share, +16.99% YoY)
Huawei – 3.2296 million units (17.90% market share, +19.87% YoY)
vivo – Maintained market position but year-on-year decrease
OPPO – Holding fourth place despite falling activations
Apple – 2.5565 million units (9.86% YoY)

Only Xiaomi and Huawei managed to register year-on-year growth in March, while others had declines, though to a lesser degree,

Leadership Response

After the release of these jaw-dropping numbers, Lei Jun, founder, chairman, and CEO of Xiaomi, posted a touching statement on Weibo: “Thank you everyone for your support.” This touching and simple gesture shows the appreciation of the company towards the loyal fan base that pushed Xiaomi to the top.

Upcoming Product Pipeline

Strong market performance is anticipated to persist by virtue of numerous forthcoming exciting product releases:

Redmi Turbo 4 Pro – Scheduled to come out this month, the phone will have the robust Snapdragon 8s Gen4 processor
7550±mAh battery phone – Exceptional power user battery life
Redmi K80 Ultra – Due out in late June

These new products are expected to further increase Xiaomi’s sales and promote its market position during 2025.