Xiaomi ranked third in tablet sales in China

The Chinese smart tablet market continues to grow steadily, with shipments projected to reach 28.79 million units by 2024. Based on the latest “China Smart Tablet Retail Market Monthly Tracking” data released by Luotu Technology, this represents a 2.2% year-on-year increase compared to 2023. Although retail revenue varies by a minor margin, e-commerce remains the primary channel for selling smart tablets, with the top brands being Xiaomi, Apple, and Huawei.

Tablet Sales Are Still Driven by E-Commerce

Online channels remain the driving force behind Chinese smart tablet expansion. JD.com, Tmall, Taobao, and Suning.com together sell nearly half of all tablets online and offline. Online retail sales (excluding Pinduoduo and Kuaishou platforms) in 2024 will be 12.841 million units, up by 6.1% year-on-year. Total retail revenue, however, decreased slightly to $4.95 billion (35.72 billion yuan), a 1.3% decrease compared with 2023.

Xiaomi Among the Top Tablet Sellers

In the online market segment, the market leaders are Apple, Huawei, Xiaomi, Honor, and Lenovo. Together, they have a collective market share (CR5) of 69.1%, although this is a drop of 3.9 percentage points compared with the previous year. Of particular note:

Apple experienced the biggest drop in online market share, by 10.2 points to 27.4%, with a 22.7% decline in sales volume.
Huawei rebounded strongly, its market share increasing by 5.6 points to 20.8% in the online market. Offline, it remains a giant with nearly 50% of the market.
Xiaomi experienced phenomenal growth, with its online market share increasing by 1.5 percentage points to 11.1%, with an impressive 23.0% year-on-year increase in sales.

Market Outlook for the year 2025

China’s smart tablet market is projected to continue its expansion until the year 2025. The market will increase by a minimum of 8%, while shipments will reach 31.1 million units. Overall revenue in sales will also exceed $12.47 billion (90 billion yuan). Xiaomi’s ongoing innovation in HyperOS-powered tablets, coupled with competitive pricing and integration in the ecosystem, can also position it higher in the market.

Source: ITHome