Emir BardakçıXiaomi again demonstrated its commitment towards innovation in its big launch event with the Xiaomi 15 Ultra and Xiaomi SU7 Ultra. During the event, Xiaomi Group CEO Lei Jun made a motivational speech with a new emphasis on the company’s extensive research in technology as well as in AI. Lei Jun announced that Xiaomi is investing 105 billion yuan in research and development between 2021 and 2025. In 2025 alone, the company will be investing 30 billion yuan, out of which a quarter will be utilized in AI as well as AI industries. The step reflects that Xiaomi is making a conscious shift towards AI-based developments as a global tech player.
Xiaomi Premium Strategy is a Winner
Xiaomi over the past five years has gone through a dramatic turn, becoming a high-end smartphone player. Because of its strategy shift, Xiaomi smartphone market share is now second in China. The company is continuing to fortify its product lineup with cutting-edge technologies, improving software experiences, and investing in AI.
The Dawn of a New Era: SU7 Ultra & Xiaomi 15 Ultra
Long-awaited Xiaomi 15 Ultra and Xiaomi SU7 Ultra made a formal launch at the event, which represents Xiaomi’s advanced advancements in smartphone as well as automotive technologies. The Xiaomi 15 Ultra is equipped with unmatched camera technologies, a state-of-the-art screen, as well as enhanced AI-based optimizations. The Xiaomi SU7 Ultra, on its part, is a demonstration of Xiaomi’s aggressive expansion into smart electric vehicles with AI-based autonomous driving as well as advanced battery technologies.
These announcements cemented Xiaomi’s plans to take over both the high-end smartphone as well as EV industries, with its combination of high-end hardware and cutting-edge AI features. In its continuing boundary-pushing, the firm is likely to disrupt both industries in not-too-distant a future.
