Xiaomi sees massive boost in sales under national subsidy program

At a time when all this is unfolding, the national subsidy program for consumer electronics in China seemed to keep bringing several major benefits for the company known as CCTV News Network stories reported. Recently, Wang Teng, general manager of Xiaomi Group’s China Marketing Department, just showed up at the broadcast to tell his company’s meritorious credit owed to this move. “Touched by a national subsidy policy, technological innovation and design innovate popular and much needed mass products that every consumption user can share with friends:

Lu Weibing Shares Impressive Growth Metrics

Lu Weibing, President of Xiaomi Group and head of its mobile phone department, shared remarkable results from the program. He revealed that:

Xiaomi’s daily sale of mobile handsets currently has seen an increase 4 times what they were after subsidies.
In-store traffic to Xiaomi stores is up 55%.

These figures underscore strong consumer demand supported by the subsidies and Xiaomi’s ability to tap into it successfully.

National Subsidy Program Details

The Ministry of Commerce and other related departments rolled out subsidies encouraging consumers to purchase mobile phones, tablets, smartwatches, and home appliances while at the same time encouraging old household appliances for replacements. Important information of the plan:

Maximum Subsidy for Digital Products: Consumers can receive up to 500 yuan for eligible devices such as mobile phones.
- Up to 2,000 yuan for replacement of old appliances across 12 categories.
Eligibility for Mobile Phones: Devices priced under 6,000 yuan qualify.
A 15% subsidy is provided, capped at 500 yuan per item.
Each consumer can claim a subsidy for one product in each category.

The combination of national subsidies and Xiaomi’s innovative product lineup has dramatically boosted sales and store visits. By aligning its pricing and promotions with the program’s requirements, Xiaomi continues to solidify its position as a leader in China’s consumer electronics market. Stay tuned for more updates on Xiaomi’s performance and initiatives!