Emir BardakçıXiaomi is accelerating its global footprint with an ambitious plan to open 10,000 Mi Home stores internationally in the next five years. On November 28, Lu Weibing, Xiaomi Group Partner and President, said that the company’s vision for globalization was shifting from product and brand global expansion to a model global expansion.
The next development reflects the second wave of globalization for Xiaomi-embedding Xiaomi’s entire people, car, and home ecosystem into this wide ocean called the international market. For creating a new retail model that places innovative products closer to their global consumers, these devices range from smartphones to smart vehicles and smart home equipment, combining a variety of end-user experiences.
Global Success and Strategic Growth
The bold expansion plans of Xiaomi are upon the heels of its robust financial performance. The company recorded:
- Revenue: 92.51 billion yuan, increasing by 30.5% YoY.
- Net Profit: 5.35 billion yuan, up 4.4% compared to the same period last year.
He attributed it to the high-end strategy of the company, showing how Xiaomi has attained “huge phased success.” This uptrend is typified in flagship products such as the Xiaomi 15 series and innovative gadgets such as the Xiaomi SU7 smart vehicle. How Xiaomi does its high-end products is a replicable model, he said, maybe to inspire other industries.
People, Cars and Homes: Extending the Ecosystem
Core to Xiaomi’s vision is the strategy of a full ecosystem that connects devices across personal, automotive, and home domains. This holistic approach can create a single user experience for people around the world. The extended retail presence will be pivotal in delivering this vision, with the 10,000 planned stores serving as hubs for innovation and customer engagement.
The above not only proves that the ecosystem is open but also that such a model works, said Lu Weibing, emphasizing products like the Xiaomi SU7 smart SUV.
AI and the Future of User Experience
Besides its retail and ecosystem ambitions, Xiaomi is also busy investing in AI as a transformative force in user experience. As Lu Weibing describes:
AI will bring in revolutionary changes to user experience and great enhancements in business efficiency.
However, he said the revolutionary possibility of AI in mobile phone experience is still in its infancy. This is the ultimate: AIOS, seamlessly integrated with the Xiaomi ecosystem for more intelligent and intuitive user experience.
Xiaomi is rapidly accelerating globalization, with a clear focus on ecosystem integration, high-end innovation, and retail expansion. The target of 10,000 Mi Home stores global and the application of proven methodologies from Xiaomi will set a new benchmark for global technology leadership. The company continues to refine its
