Emir BardakçıThen comes the surprising update by Lei Jun, Xiaomi’s founder, chairman, and CEO: female users contribute to 10% of the pre-orders made for the Xiaomi SU7 Ultra. With this, it evidently shows the increasing interest in the Xiaomi SU7 Ultra from a wide range of customers, especially females who want more high-performance vehicles.
Lei Jun’s Reaction to the Data
Lei Jun exclaimed on Weibo:
- This result surprised me very much. We surveyed Xiaoding’s female users and found them optimistic and confident, able to drive high-performance cars with ease. Domineering cars like Ultra are known as the cars for heroines. It actually points to the fact that Xiaomi has realized a strong change in consumer trends as it presents the Ultra not just as a powerhouse but even as an empowerment enjoyment for female drivers.
Xiaomi SU7 Ultra: Important Information on Pre-Orders
- Date Pre-orders Started on: October 29, 2024
- Exact Date of Launch: March 2025
- Presale Price: 814,900 yuan
With the Xiaomi SU7 Ultra, their flagship product from Xu Jie’s company, also belonging to Xiaomi, they set trends in technology, luxury in design, and performance that appeal to both men and women.
Xiaomi SU7 Buyer Demographics
This isn’t the first time Lei Jun has shared tidbits on buyers of Xiaomi cars. It was earlier revealed that 28% of the Xiaomi SU7 buyers were women,and predictions were rife that female car owners would account for as high as 40-50% in subsequent sales of the Xiaomi SU7. The 10% pre-orders for the SU7 Ultra seal this trend and indicate that Xiaomi’s vehicles go very well with lady consumers.
Empowering Women Through Technology
That is indicative of a wider trend in the auto industry, where more and more females show interest in high-performance vehicles that boast advanced technologies. Positioning the Xiaomi SU7 Ultra as a “car for heroines,” Lei Jun and Xiaomi have indeed tapped into an evolving market, one that values style, power, and a degree of confidence.
Among other things, all eyes are on the performance of the Xiaomi SU7 Ultra in the competitive luxury electric car market this March 2025, besides its bold features and gaining momentum among the uptick in female users. Would you preorder the Xiaomi SU7 Ultra? Let’s know your thoughts in the comments below!
