Emir BardakçıThe event by Xiaomi on October 29th starting at 7:00 PM was promising to show the development of this brand in technological development related to smartphones, operating systems, and even automotive.
While the Xiaomi 15 series and HyperOS 2 are expected to be mainstays, another major highlight is actually going to be the mass production version of Xiaomi SU7 Ultra, Xiaomi’s foray into the electric vehicle world. This most highly anticipated car is now open for reservations-a signal that Xiaomi is evolving from a pure technology brand into an established ecosystem service provider, moving from smart devices all the way up to electric cars.
Validated Xiaomi SU7 Ultra: From Prototype to Mass Production
Lei Jun, founder and CEO of Xiaomi, announced that the mass production version of the Xiaomi SU7 Ultra would make an appearance in a prelaunch event to take place on October 29. The event will be more of an introduction, while a formal launch is set for a later date. While the official launch has not taken place yet, which is known to be scheduled for a post-event date, the company has just released some official images of the mass-produced Xiaomi SU7 Ultra, showing in great detail the back portion compared to previous prototypes.
Key design differences
- Improved Rear Wing: This road version has a bigger carbon fiber rear wing, improving both its aerodynamics and aesthetic appeal.
- Modified Bottom Diffuser: The design seems to have gotten quite refined from that of the prototype, thus giving the production model a more robust outlook.
Performance: Track-level power with road-legal capability.
Mass-produced SU7 Ultra inherits many key features and technical capabilities from the SU7 Ultra Prototype (PT version) for track performance. Shared features include:
- Three-Motor System: Ensures high-power acceleration with high speed capability.
- Track-Grade Battery: Built to handle intense driving conditions in dedicated usage but yield constant energy output.
- Advanced Thermal Management System: Teaches the importance of sustaining performance in high-speed and high-stress conditions.
While the prototype was made just for track usage and without road legality, this balances both, peak track performance along with being ready for on-road usage. This makes it quite practical for car enthusiasts in search of high-performance EVs without limitations.
Pricing Insights
Lei Jun once hinted that the SU7 Ultra will be “a bit expensive, but not particularly expensive,” which here means positioning Xiaomi to make it a kind of premium but affordable car in the EV market. This is also related to the pricing strategy of Xiaomi to provide good-quality products at competitive rates. This reflects the commitment of the brand toward its market expansion.
What to Expect at the Event on October 29
Apart from the Xiaomi 15 series and the introduction of Hyper OS2, the event will also introduce, on October 29, the SU7 Ultra mass production version as the newest member of the Xiaomi ecosystem. The company might also announce more details about the features of the vehicle, its performance, and maybe even the price of the car. This event portrays an ecosystem approach for Xiaomi toward a “people, cars, and homes” connected lifestyle product offering.
The press conference on October 29 will feature:
- Xiaomi Series 15: The latest line of phones that Xiaomi is expected to launch with the latest specs compared to its predecessors, specifically focused on performance, camera, and display.
- HyperOS2: A brand-new operating system from Xiaomi, which will supposedly be even more integrated and smart across the devices.
- Xiaomi SU7 Ultra Mass Production Version: Another new addition to the vast family of Xiaomi, giving track-level performances on asphalt with this EV, powered by a powerful three-motor system, track battery, and advanced cooling.
Considering the ambitious product lineup and ecosystem strategy in which Xiaomi has set its feet, this is doubtless going to be a teasing preview of the brand’s future in integrated high-tech consumer experience, as Ezekiel prophesied. For the Xiaomi fans, tech lovers, or EV enthusiasts, this promises to be a monumental show of how Xiaomi has been evolving and innovating across various spectra in the industry.
