Emir Bardakçı
On September 17, Lei Jun, Xiaomi’s founder, chairman, and CEO, congratulated Dongfeng Motor on Weibo for producing its 60 millionth unit. Besides congratulations, Lei Jun offered greetings for the successful launch of the new Lantu Dreamer MPV model.
Xiaomi’s Ambition in the Car Industry
In the post, Lei Jun made clear that Xiaomi is still a rookie in the NEV sector. Lei addressed Dongfeng as “big brother” in the car sector, stressing that Xiaomi needed to learn from Dongfeng and hoped the two sides would have deeper cooperation in the future.
Xiaomi has been gradually making its move into the NEV market, and collaborations with established carmakers like Dongfeng would provide the know-how and support the tech giant needs when it is trying to expand its footprint in the EV space.
Dongfeng’s New Milepost and the Lantu Dreamer
Dongfeng Motor will hold the celebration ceremony at 19:30 tonight for both the rollout of its 60 millionth vehicle and official launch of its new Lantu Dreamer MPV. Availing the first MPV with Huawei’s Qiankun Intelligent Driving system and Hongmeng Cockpit, it is intended to represent the strong impetus toward intelligent and connected vehicles.
Pre-sale prices are as follows for the Lantu Dreamer:
- Four-wheel-drive Kunpeng PHEV: ¥349,900 to ¥429,900 with Lantu Kunpeng Intelligent Driving and Xiaoyao Cockpit
- Four-wheel drive Kunpeng EV: ¥369,900 – ¥449,900 (with the same equipment as in the PHEV version)
- Four-Wheel Drive Qiankun PHEV : ¥469,900 (with Huawei Qiankun Intelligent Driving and Hongmeng Cockpit)
- Four-wheel drive Qiankun EV: ¥489,900
Diankun Intelligent Driving and Hongmeng Cockpit from Huawei Overview Strong Performance of Dongfeng Motor
Dongfeng Motor has announced robust growth in 2023, with cumulative sales reaching 1.5828 million units from January to August, up 8.7% year-on-year. All these efforts underpin the company’s strength and continuous innovation in the automotive sector, especially as it delves deeper into the world of NEVs and smart vehicles. The more footholds Xiaomi receives in the electric vehicle market, the more one wonders how much its relationship with already-established players-like the case with Dongfeng Motor-actually defines future success.
